Our gastro cooperation has reached another important milestone: as of 14 August, our company has started supplying fresh sandwiches to the Princess retail network.

As the first step of the launch, five different fresh sandwich varieties became available in three pilot stores: the Princess locations at Deák Ferenc Square, Batthyány Square and Kossuth Square. When developing the assortment, an important consideration was to meet a wide range of consumer needs.

In addition to fresh sandwiches, the Princess range has also been expanded with freshly baked paninis prepared on site. Customers can currently choose from two flavour varieties: double cheese and paprika salami panini.

The cooperation fits well into our gastro strategy, which aims to provide our partners with practical, convenient products tailored to modern on-the-go consumer needs, while continuously creating new sales opportunities.

The pilot period provides us with valuable feedback for the further development and expansion of the category. If you happen to visit one of the three stores, it is well worth trying the new products – whether for breakfast or a quick lunch.